5 steps to launching a news website

5 steps to launching a news website

April 17
12:43 2020

Step 1: Create a business plan

Launching a news website isn’t much different from launching a print newspaper or any other type of business. Everything begins with a business plan.

Come up with a mission for your publication—for example, “to educate members of the community about local politics”—and jot down some ideas about the topics you plan to cover. Once you’ve nailed down the editorial side of the operation, you’ll be better prepared to think objectively about how to generate revenue.

Use your business plan to outline your revenue strategies, which might include things like selling advertising, charging for subscriptions, or producing sponsored content. Looking at how much revenue you expect to generate can also help determine whether you’ll be hiring any writers or editors. A budget may also be necessary as a way to allocate resources.

Step 2: Select a platform

The most popular platform for local news websites is WordPress. In fact, more than one-quarter of the web—from bloggers to international media outlets—uses WordPress. Among independent publishers, specifically, WordPress has become popular because it’s low cost and easy-to-use. However, the specifics of your business plan will dictate which publishing platform is right for you.

When selecting a publishing platform, stick to those that offer flexibility and scalability. The last thing you want is to have to switch platforms right as your publication takes off. The best publishing platforms offer customizable designs, responsive sites, high security, and they’re SEO friendly.

Step 3: Choose the best plugins

Plugins will help expand the functionality of your WordPress website. Adding a plugin to a WordPress website is a way to gain access to a new feature without paying a developer to create that feature from scratch. For example, a publisher might use the Events Calendar by Modern Tribe plugin to add a fully responsive community calendar, or he might use the WooCommerce plugin to start selling physical and digital goods. Another popular plugin among online publishers is the Google Analytics plugin.

Check out this list of the top WordPress plugins for publishers for a more comprehensive look at how plugins can be used to improve the functionality of a local news site.

Step 4: Write valuable content

Once you’ve got a business plan in place and a website setup, it’s time to get going. Start putting together editorial content that aligns with your mission. Write articles, take photographs, and put together infographics or videos that will get readers excited about your publication.

Use the first few weeks as a testing period to determine whether you’re capable of putting together the content you envisioned on your own, or if you’ll need to hire outside writers and editors for help. Experienced writers will be able to write headlines with SEO in mind and put together content that impacts readers in a way that will drive traffic and boost readership.

Step 5: Start looking for advertisers

Advertisers will usually need to see a product before they agree to start advertising on your website, so hold off on looking for advertisers until you’ve started churning out editorial content at a regular pace. The specifics of your business plan will dictate where advertising revenue comes from. A few publishers will keep their websites as a personal hobby, and they can skip this step altogether. The vast majority of digital publishers will need to select an ad server before they can start accepting advertising. Many independent news publishers work with an ad serving solution like Broadstreet, while smaller bloggers tend to begin with Google AdSense before they branch out into more profitable avenues.

If you’d like to see examples of how others have gone about launching publications from scratch, check out publishers like Bklyner, Brentwood Home Page, Potomac Local, Shawnee Mission Post and Baristanet. These publishers have all gone through the necessary steps to build thriving online businesses.

If you need help with any of the steps listed above, contact Web Publisher PRO for a free consultation or website evaluation.

5 steps to launching a news website - overview
4.5out of 5
Gameplay
3out of 5
Sound
4out of 5
Storyline
2out of 5
Graphics

Summary: Mel nibh sonet ne, laudem vidisse habemus ei sed, te stet diceret necessitatibus nam. Molestie vituperatoribus est an, an dicunt aeterno usu, cu mea admodum interesset. At etiam discere euismod has. At sed summo impedit reprehendunt, dolorem delicatissimi vim te.

3.38 Average
3.38 out of 5
Tags
Share

About Author

kammonke

kammonke

Related Articles

0 Comments

No Comments Yet!

There are no comments at the moment, do you want to add one?

Write a comment

Write a Comment

Advert

Lives wants to partner with you

We would like to present you with the opportunity to partner with Lives. In this increasing complex world that we live in, partnership and collaboration are tools of business growth. Our wide and diverse reach to different markets and decision makers gives us an edge.  We make things easy for our partners. Watch out for special deals and discounts on products and services for subscribers.

For Marketing Enquiries:

Advertising, Advertorial. Events Coverage etc.

e-Mail: Kammonke@yahoo.com

Telephone: +234-8037265719 Call us today via +234-803-7265-719.

Who we are

Lives is a people-centric news platform which proudly shares stories of change makers who are shaping our collective history. Inspiring stories about people in faith, business, bureaucracy, politics, sports, entertainment, art and culture, and more that are making history and living impactful lives will be shared regularly.

Write for us

Lives welcomes stories from contributors about people impacting their communities. Such stories should be submitted as a Word document, with accompanying photos of the subject. Please submit your article to editor@livesnews.net

SUBSCRIBE

Calender

April 2020
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
27282930  
Facebooktwitterlinkedinrssyoutube